Most major economies are fast coming to terms with the impact of the 4th industrial revolution - where the lines between physical, digital and biological boundaries are being blurred at break-neck speeds. Economies which once led based on their physical output are being overtaken by those with intellectual and technological capital.
The UAE has been striving to diversify its economy away from hydrocarbons, since the early 1980’s. But to leap forward and take centre stage in the world economy, the UAE must pre-empt the needs of the 5th industrial revolution - where ‘humanity’ becomes the focus.
The UAE’s 2071 vision is based on becoming the centre of the knowledge economy - bringing together the world’s greatest minds, to solve humankind’s biggest challenges. From world hunger, to access to education and the role of government - the UAE wants to be a platform for people and technology to come together to build a better world.
Every action taken to improve someone’s wellbeing has an impact that goes way beyond the short-term, it lasts for life.
Redefining the relationship with users to think about their long-term journey and rewarding marginal gains, allows LVL to overcome the challenges around short term abandonment and churn. The time horizon gives LVL the opportunity to enable the behavioural changes needed to unlock progress.
Recognising that the ability to financially invest in your own well being is one of the biggest barriers to engagement. LVL’s model allows companies, employers and brands to sponsor the wellbeing journey of each individual - relative to the value that each person has to their business. Those that hold the longest relationships are willing to pay the most.
With each user being able to combine the benefit they receive from different companies, the cost of the wellbeing incentive can be entirely subsidised.
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