THE CLUB

Restructure the economics of commercial real estate, by bringing digitally enabled communities together.

Explore the project

From the ground up

According to Moody’s and CBRE the last decade has hit commercial real estate hard. Fueled by a growth in empty commercial spaces of nearly 75% in the last year across many major cities. The impact of this has gone way beyond landlords and financial markets, resulting in the breakdown of neighborhoods, communities and cities.

With ground-floor retail and office space being impacted the most, the overall ‘value of the stack’ has seen a rapid decline. The trigger to enable regeneration in many of these areas, begins with redefining the role of these spaces in a world that has completely changed. The Club model has been designed to do just that, by breaking every rule in commercial real estate and be a dynamically evolving wellbeing space that uses data to support the needs of its local community.

Workplace re-defined

The changes in real estate are being driven by organisations, who are rethinking their entire approach to space. Using insights from real-estate experts, workplace strategists, employee-engagement practitioners and brand managers, the future of workplaces and office spaces is based on the following 5 principles:

Life matters - The role of an organisation goes well beyond just looking after people in matters directly related to work and covers their lives in a more holistic sense.

Nothing is fixed - Work happens and can happen from everywhere, it’s down to you to define what activities are best suited in each environment.

It means more - An organisation’s purpose, values and culture need to ring strong for people to feel connected and engaged. Furthered by its role and impact in the wider world.

Creativity is key- There are significant opportunities in experimenting with new business models, unusual collaborations and innovative structures.

Fuse the two - The digital and physical worlds can be enriched by each other, with the clever use of data and design.

The importance of well

We spend 90% of our time in buildings, which has a tremendous impact on our overall health and wellbeing. The development of the Well standards showcases how much can be done to redefine spaces to really support the wellbeing needs of the people that occupy it.

This has lead to a significant shift in more organisation’s seeking to achieve Well status for their buildings - allowing them to build environments that improve nutrition, fitness, mood and sleep patterns.